Project: No More Tears

Client: Don't Panic

Date: January 2003

Designer: James Goggin

London poster and flyer pack distribution company Don't Panic commissioned Practise to make an anti-Bush poster in late 2002, at the stage where Bush and Blair were alerting troops but not the public about invading Iraq in March 2003.

As an attempt to create a quiet anti-Bush, anti-war slogan, I decided to subvert the tagline of an American corporation for our purposes. The famous baby-shampoo ‘tear’ icon from American pharmaceutical company Johnson & Johnson thereby underwent a subtle colour change to become a drop of oil. This hacked icon was used by itself, for a more universal comment on USA/UK foreign policy and its motives, and overprinted on a cross-hatch halftoned portrait of Bush for Don't Panic's poster series.

The poster is still available for sale at Don't Panic.

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