Project: Untitled

Client: Tate Modern

Date: May 2004

Designer: James Goggin

Untitled is a new gallery space designed by Herzog & de Meuron, situated on level 2 at Tate Modern.

We designed an identity for the space comprising printed matter and a custom-made 1.75m x 0.35m magnetic flipdot dot matrix sign, of the kind usually seen on buses. For every show the sign is updated with relevant information and an artist-specific pattern in lieu of a full title.

A printed leaflet accompanying each show employs a consistent grid but changes size according to the work of each artist.